Industry brand buyer expert talks to fashion students

Daniel Blyth talks to fashion students

Daniel Blyth talks to fashion students

On Friday 3 February, as part of the British School of Fashion Skills Month, GCU London welcomed Daniel Blyth: Buyer at a luxury department store in menswear, accessories and underwear to campus. Daniel delivered a workshop on the insights to the fundamentals of buying brands for a multi-branded store.

In his workshop, Daniel covered topics including:

  • The basis of buying
  • What you need to know and the skills you need to have
  • How to buy brands
  • Buying from a merchandising viewpoint
  • Range planning
  • Margins
  • Different ways to plan and measure
  • Full price versus mark down

The British School of Fashion Skills Month has a series of exciting workshops with industry specialists, which continues until the end of February.

Our next workshop is on Monday 6 February and will be with Matt Berry, founder of Graphic Design Agency. He will deliver a workshop on Adobe Photoshop for those who have little or no knowledge of the software. You can find out more about our upcoming workshops by visiting our Events section.

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