Vision Sciences experts research ‘web stress’

IT management software company CA and Foviance, a customer experience consultancy, worked with Glasgow Caledonian University on the first ever neurological study of consumer reactions to a poor online experience.

The research proves that many consumers experience ‘web stress’ when trying to make an online purchase. The stress levels of volunteers who took part in the study rose significantly when they were confronted with a poor online shopping experience.

The project was carried out by Anita Simmers and Uma Shahani in Glasgow Caledonian University’s Department of Vision Sciences.

More information at http://www.foviance.com/what-we-think/its-official-web-stress-is-bad-for-business-2/#more-8570

This entry was posted in Problem Solving and tagged , by fra1. Bookmark the permalink.

About fra1

GCU Business - your gateway to the experts at Glasgow Caledonian University - can play a central role in supporting your business. Through collaborative partnerships with experts at Glasgow Caledonian University, we provide corporate, public and third sector organisations with Work-based Learning Academies and tailored education programmes, solves business problems through consultancy and research projects, and supports sustainable community business practices through social innovation. www.gcu.ac.uk/business

Leave a Reply

Your email address will not be published. Required fields are marked *