Vision Sciences experts research ‘web stress’

IT management software company CA and Foviance, a customer experience consultancy, worked with Glasgow Caledonian University on the first ever neurological study of consumer reactions to a poor online experience.

The research proves that many consumers experience ‘web stress’ when trying to make an online purchase. The stress levels of volunteers who took part in the study rose significantly when they were confronted with a poor online shopping experience.

The project was carried out by Anita Simmers and Uma Shahani in Glasgow Caledonian University’s Department of Vision Sciences.

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