Social media tools to keep customers engaged

We attended an interesting Perceptive Communicators’ evening this week, with the topic of how organisations use social media.

This session featured an overview from Clare Meikle, Communications Manager at First ScotRail, and Ruth MacLeod, Communications Manager at Lothian & Borders Fire & Rescue. 

Interesting to hear about the challenges of keeping customers updated on train problems and fires in Edinburgh through the medium of Twitter! The advice of the night was to keep Tweets chatty to help engage your customers – say it aloud before you post.

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GCU Business - your gateway to the experts at Glasgow Caledonian University - can play a central role in supporting your business. Through collaborative partnerships with experts at Glasgow Caledonian University, we provide corporate, public and third sector organisations with Work-based Learning Academies and tailored education programmes, solves business problems through consultancy and research projects, and supports sustainable community business practices through social innovation. www.gcu.ac.uk/business

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