Business of Fashion CEO Imran Amed holds masterclass

Imran Amed

Imran Amed

Founder and CEO of The Business of Fashion (BoF) and GCU Honorary Professor Imran Amed will deliver an inaugural professorial masterclass entitled A Series of Digital Experiments at GCU London on Tuesday, June 23.

With his unique insights into the creative and commercial sides of fashion, Professor Amed has emerged as one of the industry’s leading writers, thinkers and commentators.

In 2007, he started a blog called The Business of Fashion (BoF) just as social media and smartphones were about to explode onto the scene, new markets were rapidly emerging in China, India and Brazil, and the financial crisis threw the industry into a tailspin.

Five years on, with its award-winning editorial franchises and a global reputation for intelligent, analytical content, BoF has grown into the pre-eminent daily destination for the global fashion community.

Students, staff and fashion business leaders will attend the masterclass at GCU London, home of the British School of Fashion, GCU’s innovative academic hub developed to create and disseminate strategic fashion business insight through its provision of leading-edge education, research and consultancy.

Dedicated to GCU’s mission ‘for the common good’, the British School of Fashion delivers a portfolio of pioneering postgraduate programmes and advances business and management thinking and practice through the co-creation of knowledge with its industry partners, esteemed honorary professors, alumni network, research-active staff and diverse student population.

Professor Christopher Moore, Assistant Vice-Principal and Director of the British School of Fashion, said: “Professor Imran Amed has contributed immeasurably to the advancement of the global fashion industry through his innovative and pioneering use of digital technology. We are delighted to welcome him as our new Honorary Professor for the GCU British School of Fashion.”

Professor Amed has been named in Fast Company’s 100 Most Creative People in Business,​ British GQ’s 100 Most Influential Men in Britain, Indian GQ’s 50 Most Influential Global Indians, British Vogue’s 25 New Fashion Faces to Watch, and Wired UK’s 100 most influential figures in Britain’s digital economy.

Previously, he was a management consultant at McKinsey & Co. Professor Amed has an MBA from Harvard Business School and a B.Com from McGill University.

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