On Thursday 7 April, GCU London welcomed Anastasia Roulmelioti, Head of Marketing at Hawes & Curtis, on campus to talk to students.
In the talk entitled ‘Hawes & Curtis: The Brand Story and Evolution’ Anastasia explored the challenging repositioning that Hawes & Curtis are currently undertaking and outlined the pillars of their new marketing strategy.
Anastasi pre-launched their new Summer Campaign and the HR team also talked to students about future career opportunities at Hawes and Curtis.
Matteo Montecchi, Senior Lecturer, said: ”It was a pleasure to host Anastasia and the students who attended found the talk very inspiring”.
Hawes & Curtis is a British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value.
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