Guest lecture by specialist luxury analyst for our luxury branding students

William Plane talks to luxury branding students

William Plane talks to luxury branding students

In March 2017, William Plane of Savigny Partners LLP, a specialist luxury analyst visited the GCU London campus as part of the MBA Luxury Brand Management course in Trimester 2, to give a guest lecture.

In William’s talk, he explained how luxury brands are valued and discussed the criteria used to make investment decisions within the luxury sector.

He also explained that the luxury sector is very attractive to investors right now. This point of view has recently been supported by Deloitte following their latest report on Mergers & Acquisitions (M&A) activity in the global luxury sector, as discussed at the Financial Times Business of Luxury Summit during May 2017 at Lisbon, Portugal.

He said: “In the last two or three decades the luxury sector has grown from a collection of individual, family-owned brands to a professionalised sector with recognised above average growth prospects.”

Deloitte revealed that there was an increase in the number of Fashion and Luxury M&A deals totalling 211 in 2016, which represented an increase of 70 (or 50%) on the previous year. Deals involving Personal Luxury Goods (PLG) showed a big increase, 62 more than in 2015, with Apparel & Accessories and Watches & Jewellery driving the growth.

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