In May 2017, MBA Luxury Brand Management students visited luxury winery and vineyard Chapel Down, in Kent. This luxury business is part of the flourishing British wine industry, which has seen English vineyards winning gold at the prestigious International Wine Challenge.
On the tour we were taken around a vineyard and guided through the artisanal wine production processes for sparkling wines. After the tour there was an exciting wine tasting exercise where students had the chance to learn the finer points of judging a selection of white, red, rose and sparkling wines!
Wines and Spirits, as a category, represent approximately $75bn of the total $385bn global luxury goods market.