On Tuesday 21st November, The British School of Fashion welcomed Lady Kitty Spencer onto the GCU London campus to deliver a guest talk to our MBA Luxury Brand Management and MSc Luxury Brand Marketing students. Participating in a Q&A conversation with Tim Jackson (Luxury Programme Leader), Kitty talked about her route into the luxury industry and how she balances work with the charities that are close to her heart together with her role as a model for Storm (Management).
Kitty discussed her view of luxury and the work she has done for luxury fashion brands including Dolce&Gabbana. She was able to provide fascinating insights into what it’s like backstage at fashion weeks and the extent to which digital and social media marketing is dominant at shows as part of the luxury branding process.
Tim Jackson comments:
“It was fantastic to have Kitty’s insights as both a High-Net-Worth consumer and a professional working within the industry. Students also relished the opportunity to get a selfie with her!”