International Fashion Marketing students attend The Next Generation Assembly in Milan

MSc International Fashion Marketing students at the Next Generation Assembly, Milan

On the 27th-28th November, thirteen of GCU London’s MSc International Fashion Marketing students attended The Next Generation Assembly workshop at Politechnico di Milano. The workshop was organised by Glasgow Caledonian Univeristy, London College of Fashion and Politechnico di Milano.

Chen-Yang Chiang (MSc International Fashion Marketing) presents a business model based on transparency within the supply chain in order to increase customer involvement with the brand on behalf of his group

The event is aimed at Master level students and focuses on Luxury Retail, Operations and Supply Chain Management. During the two day workshop, students were placed into groups and encouraged to develop business models within a professional environment. Our students integrated sustainability/innovation/omni-channel retail principles into their model in order to present a corporate plan where logistics and marketing strategies have been applied strategically.

The panel was made up of leading industry professionals and consisted of Kate Larsen (ERM), Nurben Usta (Vivienne Westwood), Marco D’Alimonte (Tesla) and Daniel Langer (Equite Consulting).

The panel in discussion

Thao Le Minh (MSc International Fashion Marketing) commented:

“The last two days have been truly a great learning experience and extraordinary chance to be inspired by the brilliant innovators, academics and peers of the industry.”

GCU London would like to thank Antoinette Fionda- Douglas (International Fashion Marketing Programme Leader at GCU Glasgow campus) for organising this event.


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