Business Fashion Creation Students open pop-up shop for Charity

Students from the British School of Fashion have been busy raising money for charity through an exciting live project which involved opening a pop up shop.

The pop-up shop called, ‘Second Space’, ran from 9-12 May at Brent Cross Shopping Centre with all profits being donated to the British Virgin Islands Hurricane Relief.

All items in the store for sale had either been donated by brands or the local community, and included limited edition Nike trainers, as well as stylish pieces by Ralph Lauren, Crown Love, Marks & Spencer, Boden, Hobo International, Whistles, Fabletics and Next.

Following the destruction and displacement caused by Hurricane Irma, Maria and the subsequent torrential rains that followed in the British Virgin Islands, the MSc Fashion Business Creation students, decided to work with the ‘Friends of the BVI’ and the Government of the British Virgin Islands (UK office), to raise the much-needed funds for the British Virgin Islands Hurricane relief. The charity ‘One Love BVI’ will distribute the funds which will go towards helping rebuild schools, providing educational materials for local children, as well as supporting the rebuild of local businesses.

The shop premises had kindly been donated by Hammerson and EDH@MDX the enterprise development hub at Middlesex University.

The MSc Fashion Business Creation students are studying fashion entrepreneurship with the aim of starting their own businesses when they graduate.  Sarwat Murtaza, a current student on the programme said:

“I am so glad that our Programme and Module Leaders trusted us with this project, and challenged us at the same time; pushing us out of our comfort zone to create and execute a brand from scratch in such a short period of time.  It was a brilliant journey for many of us to go on; gaining practical life experience and really understanding how it works in the real world.

We had such great support too, from both academics as well as industry professionals.   This project has left a great impact on everyone’s lives from students who worked really hard, the BVI community and even our customers who were happy to support such a great cause.” Speaking at the opening event, Tim Jackson, Head of the British School of Fashion, said:

“It’s all about enabling students to have a real life experience and believe me when I tell you they’ve had a real life experience.  I’ve seen it from all sides over the past few weeks, going from ‘this is impossible’ to what it is today. It looks like a professional store front. So a huge well done to all the students and the staff, especially Erica Charles.”

Jim Scott, President and Co-founder of One Love BVI, said “This came out of the blue so I’ve just got to say thankyou, thankyou, thankyou.

“We’re rebuilding BVI and it’s going to come back better, more beautiful, if that’s possible, and certainly smarter but I’d like to thank everybody here for giving us a huge helping hand”

As another hurricane season approaches, the community of the BVI need our help now more than ever. To donate to One Love BVI, please visit:

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