The Launch of GCU British School of Fashion

A new creative educational business hub to produce the fashion industry leaders of tomorrow was launched in London today.

The GCU British School of Fashion will develop, nurture and support new management talent for one of the world’s most dynamic and highly-competitive industries, worth £21 billion a year to the UK economy alone.

The British School of Fashion will be based at GCU London, a satellite campus of Glasgow Caledonian University, which already enjoys the support of some of Britain’s best-known fashion institutions, including Marks & Spencer, House of Fraser, AllSaints and the Arcadia Group, as well as a host of influential figures in the international fashion industry who are Honorary Professors of GCU.

The British School of Fashion is located, fittingly, in Fashion Street, Spitalfields, one of the most stylish parts of London’s East End, and is a major development of the University’s business of fashion activities which have already attracted worldwide attention.

“The remit of the School is clear: we are about the business of fashion,” said Professor Christopher Moore, Assistant Vice-Principal of GCU and the first Director of the British School of Fashion. “And while there are other great international design schools, we are quite different. Our aim is to be a leading School for the business of fashion. The British School of Fashion gives us a clear and focused identity that will be very much about moving into the next generation and beyond.”

The Principal and Vice-Chancellor of GCU, Professor Pamela Gillies, CBE, hosted a fashion industry dinner at GCU London to launch the British School of Fashion.

“The fashion industry is diverse, complex and highly-challenging,” said Professor Gillies. “Students and industry leaders come to GCU in recognition of the quality and depth of the expertise, knowledge and extensive networks we can share with them. What has been so gratifying has been the unparalleled support of the British and European fashion industry at the highest levels.  We have been delighted to welcome so many of the industry’s most influential figures as Honorary Professors of GCU. They include Ray Kelvin of Ted Baker, Ian Grabiner of Arcadia, Nick Robertson of Asos, Belinda Earl of Marks & Spencer and Patrick Grant of Norton and Sons. Sharing their experiences through GCU master-classes, for example, is just one of the ways they bring immense added value to students and staff alike.”

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GCU Fashion Show 2013

 The excitement is building here in the department as we look forward to the annual Fashion Show.  The event showcases the BA (Hons) Fashion Business students work and I can guarantee you will be impressed – the shows are always  amazing.  The event promises to be a fantastic networking event for undergraduate and postgraduate students and a good excuse to meet your classmates now that term time is over – an ideal opportunity to catch up and share in the fun.

Book your free tickets at now for the must-see event of the year!  Showcasing the innovative work of the students on our BA (Hons) Fashion Business programme and with the backdrop of our spectacular Saltire Centre, this year’s event is set to be one of the best yet.

Tickets for the show, staged by Catwalk Productions, are free of charge (maximum 4 tickets per person).  The show this year is in aid of our chosen charity Chest, Heart and Stroke Scotland ( as a tribute to our friend and colleague Angela Arnold who passed away a short time ago.  Please give generously if you can.

Please join us at either of the shows to see the work of GCU fashionistas of the future!



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MSc International Fashion Marketing graduate wins Young Business of the Year award

Victoria Arnold, MSc Fashion Marketing graduate has won the Association of Scottish Business Women’s Young Business of the Year award.

Victoria Arnold, who graduated with an MSc in Fashion Marketing in 2008, secured the award for Homestayfriend, a business she set up in 2011 having noticed a lack of quality short-term rented accommodation for international students and travellers.

Homestayfriend matches visitors looking for a room with hosts with space to spare – providing friendly, high value local accommodation for visitors while enabling hosts to generate income from a spare room on a short-term, flexible basis.

Victoria impressed the judges with her business model and plans to become the number one homestay accommodation provider to universities, colleges and language schools in the UK.

Entrepreneur  Victoria has also recently established Desk Union, an organisation that enables existing businesses to rent out their unoccupied office space to the start-up and freelance business community.

She said: “I felt a real spirit of enterprise during my time at GCU and there’s no doubt the course shaped my entrepreneurial ambitions and equipped me with many of the tools I’ve used to set up my businesses.

“I’m delighted to have achieved this really prestigious award and I’m looking forward to growing both businesses and continuing my entrepreneurial journey.”

You can find out more about Victoria’s businesses at and

Well done Victoria!!

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Blog Post from a new MSc Marketer

Yi Qi

Introducing one of the new MSc Marketing students Yi Qi from China.  Here is what she says about MSc Marketing so far:

“After 4 weeks of beginners’ enthusiasm and 4 weeks of hard work, the idea of me becoming an MSc student is finally landing on me. With more and harder work compared with undergraduate study and my graduate diploma, more effort needs to be put in and the lecturers are always expecting a higher standard. So far we have 3 exams on the way along with one individual report and one group report to be completed.

Sounds tough? Yes, it is. But along with the hard work, I am also learning more. With the high speed of the task marching on, everyone is driven to do their best to keep up. The majority of students in the class don’t hold a first degree in Marketing or Finance, so it could be difficult to dive in the area at first. As the old saying goes, the beginning is always the hardest part. I am sure as time goes by, things will become better and better.

Along with the intensive course work and lectures, we managed to have a few socials as well. It’s a good opportunity to meet students from other classes, or even our own classmates, as well as the lecturers. It’s always good to know the people you work and study with, so there will be better communication when we know each other well.

In general, it is an intensive and interesting first month, and I am looking forward to new challenges.”

Yi Qi is also a keen blogger and photographer and has offered to enrole some more students who would like to get involved in our Blog. Interested ? Please let Yi Qi know- she will be emailing you soon. WONDERFUL to hear from Yi Qi and look forward to hearing from others very soon.   Here are a few snaps of the MSc Marketing students, please send us some others from International Fashion Marketing from Glasgow and London? Would also be great to hear from MBA Luxury London?




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Welcome New Students!

This is the time of year when we are in transition. Staff are assessing student dissertations that have been submitted from the previous cohort and at the same time preparing for the new students that arrive in September.  We usually welcome a bunch of people from the UK, and a whole host of people from around the globe; France, Latvia, Pakistan, India, Japan, Malaysia, Taiwan, China, Russia to name a few.  So there will be another fantastic mix of students to share stories, experiences, to make friends and to learn with.   The Programme Leaders for this session are Dr John Connell (MSc Marketing) and Linda Shearer (MSc International Fashion Marketing).

Induction details will have been sent to new students and we look forward to meeting you this week.  As there are two intakes there are also students who began their studies in January 2012.  For continuing students, semester starts Monday 10th of September.  MSc Marketing students will meet John at  11am in room MS225 and Linda will be in touch with IFM students.

International Student Welcome Programme

The International Student Support Service is hosting the Welcome Programme for all international students joining GCU this September. This includes the Meet and Greet Service, Welcome Buffet, International Fair, Ceilidh and Welcome Induction Sessions, Welcome Desk and more. Find out about events and key information:

View the virtual Welcome Programme

A very, very warm welcome!


Catherine Canning, Blog Manager, 

and Module Leader for Consumer Behaviour and Sustainability

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Professor Muhammad Yunus – Nobel Peace Prize recipient becomes Chancellor

Professor Muhammad Yunus – Anti-poverty pioneer to university chancellor
One of the world’s most influential economic minds speaks about new city bank and university role.

GCU’s new chancellor was awarded an Honorary Doctorate of Letters in 2008. Press link above to read this interesting article.

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Customers Come First

Stephen Doyle, senior lecturer in the Department of Management and GCU Fellow in Community Engagement, talked to the Sunday Mail about why good customer service is making a comeback

Link to article:

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Join us on Linked In

We all know about Facebook – however, please join us on the FMR social networking site on Linked In – for professionals – this will start us networking from application stage, as students and then as graduates. Find jobs, take part in discussions and meet staff and other subject specialists.  look forward to hearing from you!

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Wanted – student ambassadors

The university is looking for students who are enthusiastic, outgoing and have good communication skills to help with prospective and new students during the month of September.

Becoming a Student Ambassador will give you the opportunity to develop a variety of skills, enhance your CV and earn money at the same time. See here for more details:

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Business Engagement at GCU

Business engagement and marketing programmes.

One of the things we believe we do well in the Department of Management is our ability to produce employable graduates.  Recently we have had a range of fascinating guest talks from a variety of experts in their fields.  Therefore we bring the ‘real world’ to our Marketing students.  Furthermore, students from MSc Marketing go on a Work Placement module which involves work experience with companies all around the world! From Glasgow to London to China, Saudi Arabia and Africa! This year one of the students went all the way to the USA for his placement.  Students have worked with a variety of companies including Branding Boutique, Oxfam, Glasgow City Marketing Bureau, Elastic Creative, Holiday Inn, Bangkok, Dada Events, Glasgow Science Centre, Prince and Princess of Wales Hospice, Hewlett Packard, Tennents Brewery, Funk-e Branding, Rotterdam, Trend Bible Ltd, Rolls Royce, Industrial Bank China,   

James, right ('The Captain')

Recent Guest Speakers include:

James Watt , the Managing Director and one of the co founders of BrewDog plc  provided a funny provocative and entertaining  talk about the maverick brewer which has experienced record growth since its launch in 2007.  As he sipped on one of his own beers, he told us that the company experienced a 250% sales increase for the past two years running and claims to be Scotland’s largest independent brewery.  Students enjoyed his talk very much.  BrewDog’s provocative marketing has been a key aspect of the business, they made headlines when they produced the controversial ‘strongest beer in the world’ and the fans loved them so much they bought shares in the business.


Colette Milton Buyer of USC fashion retailer (and graduate of GCU) presented a fantastic talk about business to business buying in her exciting role as fashion buyer.   As Colette was a student of MSc Marketing in 2009 it was delightful to welcome her back as an important guest to share her wisdom and update us on her successful career.




Miriam Robinson, the Head of Marketing at iconic book retailer Foyles, presented a guest lecture to second year Marketing students and discussed the Foyles brand, their marketing strategies, and the current difficulties within the book retailing industry.  Lecturer Antoinette Fionda-Douglas invited the National Bookseller of the Year (2012) because in a challenging business climate, it is exciting to hear of success stories which inspire staff and students alike.  Established in 1903, it’s incredible that this business is still going strong in this electronic era.

The module E-Branding developed by Antoinette Fionda-Douglas and taught by a team of specialists from the subject group of Fashion, Marketing and Retailing was developed to provide the students with a dynamic practical ‘real-life’ experience which involves developing entrepreneurial spirit, embracing technology, and the opportunity to showcase knowledge in an engaging contemporary format. The students are provided the opportunity to develop sustainable brands within their selected sectors and can compete in the ‘Dynamic Brand Awards’, which has been supported by Lego, Hartmann Media and the Leith Agency.

Tessa Hartmann

Lego are an iconic brand which are leading the way in terms of technology and brand development, within their field. Emma Owen, Head of Marketing Lego UK, was delighted to support such an innovative module.  Tessa Hartmann of Hartmann Media is considered to be Scotland’s most high profile fashion publicists.  As founder of the Scottish Fashion Awards, her input and support of the module has been invaluable. The award winning Leith Agency, best known for their iconic Irn Bru advertising, also supported the module. The module received the ultimate accolade from Jim Wollf the Digital Planner at the Leith Agency – “This is exactly the type of project that universities should be developing- I wish I could have done something like this myself.” All the companies were delighted by the concept and content of the module and were extremely impressed by the students’ projects. As well as judging the awards, the industry experts have given guest lectures and recorded a number of PodCasts, which were available on GCULearn.

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