Business Engagement at GCU

Business engagement and marketing programmes.

One of the things we believe we do well in the Department of Management is our ability to produce employable graduates.  Recently we have had a range of fascinating guest talks from a variety of experts in their fields.  Therefore we bring the ‘real world’ to our Marketing students.  Furthermore, students from MSc Marketing go on a Work Placement module which involves work experience with companies all around the world! From Glasgow to London to China, Saudi Arabia and Africa! This year one of the students went all the way to the USA for his placement.  Students have worked with a variety of companies including Branding Boutique, Oxfam, Glasgow City Marketing Bureau, Elastic Creative, Holiday Inn, Bangkok, Dada Events, Glasgow Science Centre, Prince and Princess of Wales Hospice, Hewlett Packard, Tennents Brewery, Funk-e Branding, Rotterdam, Trend Bible Ltd, Rolls Royce, Industrial Bank China,   

James, right ('The Captain')

Recent Guest Speakers include:

James Watt , the Managing Director and one of the co founders of BrewDog plc  provided a funny provocative and entertaining  talk about the maverick brewer which has experienced record growth since its launch in 2007.  As he sipped on one of his own beers, he told us that the company experienced a 250% sales increase for the past two years running and claims to be Scotland’s largest independent brewery.  Students enjoyed his talk very much.  BrewDog’s provocative marketing has been a key aspect of the business, they made headlines when they produced the controversial ‘strongest beer in the world’ and the fans loved them so much they bought shares in the business.


Colette Milton Buyer of USC fashion retailer (and graduate of GCU) presented a fantastic talk about business to business buying in her exciting role as fashion buyer.   As Colette was a student of MSc Marketing in 2009 it was delightful to welcome her back as an important guest to share her wisdom and update us on her successful career.




Miriam Robinson, the Head of Marketing at iconic book retailer Foyles, presented a guest lecture to second year Marketing students and discussed the Foyles brand, their marketing strategies, and the current difficulties within the book retailing industry.  Lecturer Antoinette Fionda-Douglas invited the National Bookseller of the Year (2012) because in a challenging business climate, it is exciting to hear of success stories which inspire staff and students alike.  Established in 1903, it’s incredible that this business is still going strong in this electronic era.

The module E-Branding developed by Antoinette Fionda-Douglas and taught by a team of specialists from the subject group of Fashion, Marketing and Retailing was developed to provide the students with a dynamic practical ‘real-life’ experience which involves developing entrepreneurial spirit, embracing technology, and the opportunity to showcase knowledge in an engaging contemporary format. The students are provided the opportunity to develop sustainable brands within their selected sectors and can compete in the ‘Dynamic Brand Awards’, which has been supported by Lego, Hartmann Media and the Leith Agency.

Tessa Hartmann

Lego are an iconic brand which are leading the way in terms of technology and brand development, within their field. Emma Owen, Head of Marketing Lego UK, was delighted to support such an innovative module.  Tessa Hartmann of Hartmann Media is considered to be Scotland’s most high profile fashion publicists.  As founder of the Scottish Fashion Awards, her input and support of the module has been invaluable. The award winning Leith Agency, best known for their iconic Irn Bru advertising, also supported the module. The module received the ultimate accolade from Jim Wollf the Digital Planner at the Leith Agency – “This is exactly the type of project that universities should be developing- I wish I could have done something like this myself.” All the companies were delighted by the concept and content of the module and were extremely impressed by the students’ projects. As well as judging the awards, the industry experts have given guest lectures and recorded a number of PodCasts, which were available on GCULearn.

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