Going through November was another blast.
The to-do list was longer and more challenging. With the existing projects running and the new ones coming up, different sorts of tasks, ranging from facilitation to generating strategies, need to be completed. This month, I am exposed to new projects (i.e., LAURDS), new areas of existing projects (i.e., SEASIN) as well as the new discoveries from other sides of The Europe Office and GCU as a whole.
LAURDS PROJECT: Research Culture
The rationale of this project is that it aims to contribute to the knowledge economy of Latin American Universities through economies of expertise by the development of research capability and capacity. Besides developing research culture and strategies, the objective of LAURDS is also developing doctoral provisions.
On top of website review and recommendations, as a new project, LAURDS needs to be introduced to the public apart from partners around Latin America. This is accomplished by social media marketing strategy. Spending a few days in the week this month, I have prepared a document for LAURDS project social media marketing, i.e., Facebook.
eMarketer (2016) claims that there are more than 90% of Facebook users among all social media users in Latin America.
The social media marketing strategy and implementation should serve the purpose of raising awareness among the public about the project, its values, and its offers. Moreover, social media outreach should inform and engage university partners on what is happening around the project as well as to keep track of project updates and create open calls for participants in case of particular events. By executing social media plans such as video animation and vlogging, it creates tactics that boost views and engagement from the audience in general.
SEASIN And Other New Exposures
Over the past month, SISUs in Southeast Asia were mostly having soft launches. In Cambodia, National University of Management and Royal University of Phnom Penh have their own support units in the aim of promoting social innovation. Besides the mentioned digitally creative side of NUM SISU, I now acquire another role of coordinating SEASIN Cambodian partners. To make this happen, a Facebook group was created and touched up to bring together the representatives from each partner in Cambodia, both universities and enterprises, in order to share ideas and project accomplishments. It is also for facilitating purpose if there are any concerns, questions, or comments. To promote social innovation concept in the long run, there needs to be cooperation from different parties in the same country and that is what the group is about.
Regarding other exposures, studying Glasgow Caledonian University is one of them. Cambodian students’ perspective towards the school is an observable case. It is true that Glasgow Caledonian University is actually interesting to research on. For starter…
GCU is already one of the top 10 modern universities in the UK according to REF (2014), also rated as the most dynamic and innovative school.
.And there are much more about GCU than you expected. This can appear attractive for the public, especially international students.
~ Rosanich Sou