Tag: Cambodia

More Projects and Exposures

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Going through November was another blast.

The to-do list was longer and more challenging. With the existing projects running and the new ones coming up, different sorts of tasks, ranging from facilitation to generating strategies, need to be completed. This month, I am exposed to new projects (i.e., LAURDS), new areas of existing projects (i.e., SEASIN) as well as the new discoveries from other sides of The Europe Office and GCU as a whole.

LAURDS PROJECT: Research Culture

The rationale of this project is that it aims to contribute to the knowledge economy of Latin American Universities through economies of expertise by the development of research capability and capacity. Besides developing research culture and strategies, the objective of LAURDS is also developing doctoral provisions.

On top of website review and recommendations, as a new project, LAURDS needs to be introduced to the public apart from partners around Latin America. This is accomplished by social media marketing strategy. Spending a few days in the week this month, I have prepared a document for LAURDS project social media marketing, i.e., Facebook.

eMarketer (2016) claims that there are more than 90% of Facebook users among all social media users in Latin America.

The social media marketing strategy and implementation should serve the purpose of raising awareness among the public about the project, its values, and its offers. Moreover, social media outreach should inform and engage university partners on what is happening around the project as well as to keep track of project updates and create open calls for participants in case of particular events. By executing social media plans such as video animation and vlogging, it creates tactics that boost views and engagement from the audience in general.

SEASIN And Other New Exposures

Over the past month, SISUs in Southeast Asia were mostly having soft launches. In Cambodia, National University of Management and Royal University of Phnom Penh have their own support units in the aim of promoting social innovation. Besides the mentioned digitally creative side of NUM SISU, I now acquire another role of coordinating SEASIN Cambodian partners. To make this happen, a Facebook group was created and touched up to bring together the representatives from each partner in Cambodia, both universities and enterprises, in order to share ideas and project accomplishments. It is also for facilitating purpose if there are any concerns, questions, or comments. To promote social innovation concept in the long run, there needs to be cooperation from different parties in the same country and that is what the group is about. 

Regarding other exposures, studying Glasgow Caledonian University is one of them. Cambodian students’ perspective towards the school is an observable case. It is true that Glasgow Caledonian University is actually interesting to research on. For starter…

GCU is already one of the top 10 modern universities in the UK according to REF (2014), also rated as the most dynamic and innovative school.

.And there are much more about GCU than you expected. This can appear attractive for the public, especially international students.

 

~ Rosanich Sou

 

“Welcome to Scotland”

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Prior to the “welcome” context, I am sure to make a quick introduction to myself.

ជំរាបសួរ – Chum Reap Sour – Hello, greetings from a Cambodian National. I am Rosanich (or Rose, Rosie, anything you’d like to call), a passionate, persevere, and creative individual. Before coming to Glasgow, I have lived in England for a year and done my masters (MSc International Marketing Management).

In the wake of the phenomenal period of studies, travel, and other life challenges thrown at me, it was time I explored professional opportunities. My goal was to spend the last few months in the U.K. to really understand how things work here in such distinctive environment from Cambodia. By and large, I intended to understand the perspective of the western side of the world towards not only marketing, business, projects, and management but also professionalism as a whole. I had then heard of European funded projects being conducted in Southeast Asia, including Cambodia, on social innovation. That was the initial interest captured. Steve, my mentor, introduced me to this and has marked a change in my path since. On a “British” sunny day, I woke up to see the text “Welcome to Scotland”, where I knew I was accepted and went on to have the first good talk with Mark, Director of The Europe Office at Glasgow Caledonian University.

Scotland has always been in my bucket list, and I thought of nothing but a visit. To have been able to come here and expand my professional skills was what I did not see coming. So I packed up (it was a huge challenge searching for work, moving house, and getting my dissertation done all at once) and got ready to leave the land of England and managed to conclude many sections of my to-experience list, along with so many guesses, expectations, and exciting ideas.

And that’s where my journey began!

~ Rosanich Sou