Men, Women and Alcohol: from Gin Lane to Pink Gin

Glasgow Caledonian University’s Professor of Health and Society and Substance Use Research Group Lead, Professor Carol Emslie, will deliver her inaugural Professorial Lecture on Tuesday, May 11.

Her applied health research focuses on gender and alcohol use across the life course. As a social scientist in the Research Centre for Health, her research influences policymakers, health professionals, charities and the general public.

Professor Emslie’s lecture is entitled ‘Men, Women and Alcohol: from Gin Lane to Pink Gin’ and will take place from 4pm – 5pm. Book a seat using the eventbrite link and register here.

She said: “While men remain more likely than women to drink excessively and experience problems related to alcohol, there is also concern about women’s drinking. This lecture will explore how men and women use alcohol to express their identities and how alcohol marketing is often linked to gender.

“This research is important as it helps us understand gendered drinking patterns, address harmful stereotypes and recognise how the alcohol industry markets products to men and women.”

Recent examples of her work include developing infographics to challenge gender stereotypes about alcohol, exploring how young women represent their drinking on Facebook, and examining how men and women in midlife view their alcohol consumption.

Professor Emslie also launched a highly successful social media campaign #dontpinkmydrink to highlight the cynical marketing of alcohol to women, which has had worldwide support.

Her applied health research contributes to the Common Good through the support of third sector partners.

Dr Eric Carlin, Consultant WHO Europe and former Director of Scottish Health Action on Alcohol Problems (SHAAP), and Dr Justina Murray, CEO of Scottish Families Affected by Alcohol and Drugs, will join Professor Emslie at the lecture to discuss their strong working relationships.

The Substance Use research group, which has over 3000 followers on its Twitter page @SubMisuseGcu, launched their research at the Scottish Parliament, and contribute to expert groups and public events such as Glasgow Science Festival and WOW – Women of the World Festival.

Details on how to join this live event will be sent to those registered 48 hours prior to the event starting.

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